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要开包子店,选择自营还是加盟呢?

发布时间:2021-04-23 浏览次数:

加盟比较省时省力,品牌知名度高,但不够灵活,一般采用统一采购,统一配送的原则,在经营过程中有一定的约束性。自营店没有品牌效应,但灵活性强,可以直面市场、直面消费者,随时调整自己的营销策略。
Franchising is time-saving and labor-saving, with high brand awareness, but it is not flexible enough. Generally, the principle of unified procurement and unified distribution is adopted, which has certain constraints in the business process. Self operated stores have no brand effect, but they have strong flexibility. They can face the market and consumers directly, and adjust their marketing strategies at any time.
1、自营需要“自己慢慢摸索总结”
1. Self support needs "self exploration and summary"
这类创业者可能自己本身就经常在家里做早餐,对各种早餐均有所了解或精通于某种早餐,而且对自己掌握的早餐技术非常自信,因此,这类人开早餐店就是在自有技术的基础上进一步升华,或有可能再向周围邻居或熟悉的“早餐高手”学习学习,然后就开始自己的早餐创业了。怎样得到顾客的信任以及稳定客源,商品如何定价才不会使顾客流失,如何管理雇员,如何陈设货架、设计招牌等等都有学问。
This kind of entrepreneurs may often cook breakfast at home, know all kinds of breakfast or be proficient in a certain kind of breakfast, and are very confident in their own breakfast technology. Therefore, to open a breakfast shop is to further sublimate their own technology, or they may learn from their neighbors or familiar "breakfast experts", Then I started my own breakfast business. How to gain the trust of customers and stabilize the source of customers, how to price goods so as not to cause the loss of customers, how to manage employees, how to display shelves, how to design signboards and so on.
2、加盟有“强大的后台支撑”
2. Franchise has "strong backstage support"
加盟品牌,品牌方既可以宏观的直面市场变化,也可以根据直营店、加盟店反馈调获取有用的市场信息,了解消费者的需求特点。因为有现代化的管理理念和品控,口味和安全卫生也能得到稳定保证,更可以有用处理企业的库存品、特价产品,增加附加服务。
For franchised brands, the brand side can not only face the market changes, but also obtain useful market information according to the feedback of Direct stores and franchised stores, so as to understand the characteristics of consumers' needs. Because of the modern management concept and quality control, taste, safety and health can also be guaranteed stably. It can also be used to deal with the inventory and special products of enterprises and increase additional services.
3、“怎样才能做好一家包子店”
3. "How to be a good steamed bun shop"
经营者选择开一家包子店,是需要投入大量的时间在店面的经营上的。
Operators choose to open a steamed bun shop, it needs to invest a lot of time in the operation of the store.
外部:
External:
比如在店面正式运营之前,经营者需要对自己的店有一个明确的规划,选准产品定位,客户群体等。在选择好包子店的开店位置以后,经营者们还需要充分地了解附近居民的消费水平与消费爱好,同时,在店面的宣传上,也需要投入更多的资金,加大宣传力度,让更多的消费者了解到经营者开的包子店。
For example, before the formal operation of the store, operators need to have a clear plan for their own store, select the right product positioning, customer groups and so on. After choosing the location of the baozi shop, the operators also need to fully understand the consumption level and hobbies of the nearby residents. At the same time, they also need to invest more funds in the publicity of the shop, increase the publicity efforts, and let more consumers know about the baozi shop.
内部:
Inside:
众口难调的包子口味需要摸索,日复一日馅料的准备,手工包包子的时间等等
It's hard to find the flavor of steamed stuffed buns, the preparation of stuffing day by day, the time of hand wrapping steamed buns and so on
以上的工作决定着一家包子店在一开始能不能活下去,而这些工作如果觉得自己都能单独做好,就可以选择自营,否则加盟一家品牌店是一个更优的选择。因为品牌方会为你解决一切烦恼。
The above work determines whether a steamed stuffed bun shop can survive at the beginning. If you feel that you can do all the work well by yourself, you can choose to run your own business. Otherwise, joining a brand shop is a better choice. Because the brand side will solve all the troubles for you.


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