Franchising is time-saving and labor-saving, with high brand awareness, but it is not flexible enough. Generally, the principle of unified procurement and unified distribution is adopted, which has certain constraints in the business process. Self operated stores have no brand effect, but they have strong flexibility. They can face the market and consumers directly, and adjust their marketing strategies at any time.
1. Self support needs "self exploration and summary"
This kind of entrepreneurs may often cook breakfast at home, know all kinds of breakfast or be proficient in a certain kind of breakfast, and are very confident in their own breakfast technology. Therefore, to open a breakfast shop is to further sublimate their own technology, or they may learn from their neighbors or familiar "breakfast experts", Then I started my own breakfast business. How to gain the trust of customers and stabilize the source of customers, how to price goods so as not to cause the loss of customers, how to manage employees, how to display shelves, how to design signboards and so on.
2. Franchise has "strong backstage support"
For franchised brands, the brand side can not only face the market changes, but also obtain useful market information according to the feedback of Direct stores and franchised stores, so as to understand the characteristics of consumers' needs. Because of the modern management concept and quality control, taste, safety and health can also be guaranteed stably. It can also be used to deal with the inventory and special products of enterprises and increase additional services.
3. "How to be a good steamed bun shop"
Operators choose to open a steamed bun shop, it needs to invest a lot of time in the operation of the store.
For example, before the formal operation of the store, operators need to have a clear plan for their own store, select the right product positioning, customer groups and so on. After choosing the location of the baozi shop, the operators also need to fully understand the consumption level and hobbies of the nearby residents. At the same time, they also need to invest more funds in the publicity of the shop, increase the publicity efforts, and let more consumers know about the baozi shop.
It's hard to find the flavor of steamed stuffed buns, the preparation of stuffing day by day, the time of hand wrapping steamed buns and so on
The above work determines whether a steamed stuffed bun shop can survive at the beginning. If you feel that you can do all the work well by yourself, you can choose to run your own business. Otherwise, joining a brand shop is a better choice. Because the brand side will solve all the troubles for you.